Sylvia Troconis is an Austin-based fine artist whose wood assemblage sculpture and 3D wall artwork has been described as colorful, abstract, contemporary — and precise in its execution.

Sylvia came to me with the challenge of seamlessly bringing together her work, and her collab work with fellow Austin artist Lisa Zinna, under one e-commerce site, balancing their distinctive brands under ‘one roof’.

Sylvia also wanted to expand her reach nationally; setting the stage for new collectors to discover her work, and generate opportunities to partner with architects and designers on exciting new projects.

A well-organized site layout was designed to guide visitors to the two areas of her online shop, and the use of photography and engaging copy was carefully considered to help keep visitors on the site longer and help encourage sales.

The website features bold colors that work in sync with the artist’s color palette, and that highlight the clean lines and playful nature of her work, without detracting from the site’s overall usability.

Brand Identity
Custom Squarespace Website
E-Commerce Shop
Website Copy
Newsletter Template Design
Collateral Design