Serrano Gallery is a Houston-based art gallery that specializes in contemporary art by Houston international and Latin American artists. My work with the gallery focused on a website redesign that would better showcase the work of resident and visiting artists and incorporate the events and news aspects of their business, which are important to building traffic and generating brand awareness and consumer interest. I also developed a social media plan for the gallery to promote specific events and artists and manage their social media efforts.
- Writing and editing (website copy, email copy)
- Website development
- Newsletter layout and production
- Email and social media integration
- Media/PR services
- Social media development and management