As a creative business owner, I know, from first-hand experience one of the things we all struggle with at one time or another is building an email list. And, because I work with a lot of artists, I know that coming up with a lead magnet (or opt-in freebie) that is right for their particular audience can be challenging. I got to work, and created a lead magnet specifically for visual artists that is better aligned with what you do, and also addresses an audience ‘pain point’ or FAQ. In this post, I provide step-by-step instructions on how to customize the shared template inside Canva.

One of the things I sometimes get asked by illustrators and designers who are considering launching their own website with Squarespace is “how does this compare to Etsy?” In this post, I provide a side-by-side comparison of Squarespace and Etsy to help you figure out what would work best for your creative business.

You’re probably already using an email marketing service in your business as a way to share your new works and launch special promotions with your subscribers. However, you may not be taking advantage of some of the lesser known and newer features that are available to make your newsletter the best it can be — both in presentation and in performance. In this post, I provide three email marketing features that will help you power up your newsletter.

Here is a step-by-step video tutorial that goes over three ways you can embed a PDF document in your Squarespace 7.1. website.

Did you know that adding a hero statement to your portfolio website can help to retain first-time visitors AND improve your site’s SEO?! Because it contains all the information a person needs in order to know if you and your work are right for them, it is a simple way to retain visitors who are discovering you, and your work, for the first time.

Your website’s home page is a crucial part of your online presence. It’s usually the first thing people see when they visit your site, and it sets the tone for the rest of their experience. It’s also critical to get things right on your home page because it is the page that gets the most attention.

But what if you don't know where to start? I've got you covered with seven ways you can optimize your artist website home page.

One of the features Squarespace recently introduced is the ability to upload videos directly up to a site. In this post, I demonstrate how to use this feature to incorporate a background video in a header or banner in Squarespace 7.1. Use this effect to achieve a unique, and engaging visual experience on your site.

In January of 2021, Contently, an industry authority on content marketing, surveyed their community to find out what they thought their most important content format would be, based on what best aligns with consumer preferences. Survey said (in my best game show host voice): “blog posts,” followed closely by “videos.”

If you’re wondering if you’re ready for a new website, or if you’ve been putting it off for some time, this post covers some sure signs that it’s time to take the bull by the horns, so-to-speak, and step up your game!

Did you know? One of the most important things you can do to set up your website for up for success is to optimize your website images for better SEO. In this post, I’ll cover a few things you can do to prepare your images before and after you upload them to your website.

Professional designers will usually agree on this point. You can separate great design from average design by the use of typography. There is a lot to learn about typography, as in any field, but there are also a few basic rules that will help you avoid making mistakes related to font use. In this post, I’m deliberately keeping things simple so that you can create a standout brand identity without getting lost in too much detail.

An artist’s portfolio site is so much more than a collection of artworks. It is also a business and marketing tool that is capable of attracting new business, and generating profitable, sustainable growth over time. Whether you are thinking about creating your first site, or if you've had a site for years, here are a few things to avoid, and a few things you can implement instead.

If you’re an artist who is interested in building momentum around a particular social, cultural, environmental or political issue that is meaningful to you, and you’ve been struggling with how to present your work on your website, this post is for you.

In this post, we’ll review some of the layout options available for portfolio pages in Squarespace 7.1, including a few that will add an additional layer of interactivity to your online portfolio.

In this post, I share 30 effective call to action (CTA) examples that you can implement on your artist website and/or social media to encourage your visitors to interact with your brand in the way you want, whether that is to purchase your product or find out more about your services.

Countdown timers are a tried and true tool in email marketing. Use them to help drive online sales during periods of high sales, or during launches and special promotions. This video provides step-by-step instruction on how to set up a countdown timer in Flodesk emails.

Squarespace and Wix are both great website builder platforms, but they also stack up very differently based on where you currently are in your business, and where you might want to take it in the future. In this infographic post, I’m going to share a snapshot comparison of both website builders, so you can identify some of the features that are important to you at a glance.

I used to build client sites on other platforms, and now I only build sites using this design-driven, user-friendly, performance-focused solution. Here are the reasons I recommend Squarespace as a preferred solution for creative entrepreneurs who operate in visual-first industries.

One of the questions I get asked most is “which website builder is best?” The answer to that question is “it depends.” There are a lot of options on the market, so it really boils down to what kind of features and functionality you’re looking for, as well as your degree of comfort with the tech side of things. Both Squarespace and Wordpress offer powerful solutions, so I’ve created an infographic for comparison.

In this post, I’ll show you how to add some code to your Squarespace website footer so that you never have to update the copyright year again. Adding this line of html code is super easy, so don’t be afraid to try it — even if you’ve never added code to your Squarespace site before.