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Tips, Tools, Tutorials and Strategies for Your Creative Business

Tutorial, Squarespace Websites, Website Tips Elizabeth MacLean Tutorial, Squarespace Websites, Website Tips Elizabeth MacLean

Unlocking SEO for Artists: Crafting and Optimizing Your Blog Posts on Squarespace 7.1

In this post, I’ll be covering how to effectively prepare your blog posts for publishing inside Squarespace 7.1. I'll cover how to create your post, but more importantly, to how to use categories, tags, and SEO descriptions to improve your overall site SEO. Plus, I've included a helpful video tutorial to visually guide you through the process. Whether you're new to Squarespace or want to enhance your current blogging skills, this post has you covered.

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Squarespace Websites, Website Tips Elizabeth MacLean Squarespace Websites, Website Tips Elizabeth MacLean

Three Simple Ways to Customize the Built-in Domain in Squarespace

When it comes to building a website, creating a unique and memorable online identity is crucial. One important aspect of establishing your brand's presence is having a custom domain name. You’ll have 3 options when it comes to customizing your built-in domain in Squarespace (purchase a new domain, connect an existing domain, or update the Squarespace built-in domain. In this post, we’ll walk through each of those options, and how to set them up inside Squarespace 7.1, step-by-step.

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Squarespace Websites, Marketing Elizabeth MacLean Squarespace Websites, Marketing Elizabeth MacLean

How to Set Up a Pop-Up in Squarespace 7.1: Step-by-Step Guide

Pop-ups are a powerful tool for capturing visitor attention, promoting special offers, and growing your email list. If you're using Squarespace 7.1, you're in luck! Squarespace makes it easy to set up pop-ups without any coding knowledge. In this step-by-step tutorial, we'll guide you through the process of creating a pop-up within your Squarespace website.

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Squarespace Websites Elizabeth MacLean Squarespace Websites Elizabeth MacLean

How to Customize Your Browser Icon in Squarespace 7.1

In this post, we're diving into the art of customizing your browser icon or Favicon, in Squarespace 7.1. This is a small detail that sets professional websites apart from the amateurs, so if you don’t have one yet, there is no better time! It's easy to do. Inside you'll find a step-by-step tutorial on creating a simple custom browser icon or favicon in the free version of Canva, and uploading it to your Squarespace 7.1 website.

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Squarespace Websites Elizabeth MacLean Squarespace Websites Elizabeth MacLean

“Can Squarespace Host My Domain?” What You Need to Know

One of the questions I get from clients who have an existing site is “Can Squarespace host my domain? The answer is yes. But, you need to know that you have 2 options. The first option is to transfer your domain to Squarespace when you launch your new site. The second option is to keep your domain with your existing registrar and connect to it from your new site. In this post, we’ll review each of these options.

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Etsy Versus Squarespace: Which one is right for you in 2023?

One of the things I sometimes get asked by illustrators and designers who are considering launching their own website with Squarespace is “how does this compare to Etsy?” In this post, I provide a side-by-side comparison of Squarespace and Etsy to help you figure out what would work best for your creative business.

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Squarespace Websites, Website Tips Elizabeth MacLean Squarespace Websites, Website Tips Elizabeth MacLean

How to Implement a Video Background in Squarespace 7.1

One of the features Squarespace recently introduced is the ability to upload videos directly up to a site. In this post, I demonstrate how to use this feature to incorporate a background video in a header or banner in Squarespace 7.1. Use this effect to achieve a unique, and engaging visual experience on your site.

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Website Tips, Squarespace Websites, Marketing Elizabeth MacLean Website Tips, Squarespace Websites, Marketing Elizabeth MacLean

10 Common Artist Website Mistakes, And What To Do Instead

An artist’s portfolio site is so much more than a collection of artworks. It is also a business and marketing tool that is capable of attracting new business, and generating profitable, sustainable growth over time. Whether you are thinking about creating your first site, or if you've had a site for years, here are a few things to avoid, and a few things you can implement instead.

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Squarespace Websites, Website Tips, Marketing Elizabeth MacLean Squarespace Websites, Website Tips, Marketing Elizabeth MacLean

Wix Versus Squarespace: Which is Better for Creative Businesses and Brands in 2023?

Squarespace and Wix are both great website builder platforms, but they also stack up very differently based on where you currently are in your business, and where you might want to take it in the future. In this infographic post, I’m going to share a snapshot comparison of both website builders, so you can identify some of the features that are important to you at a glance.

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Squarespace Websites, Website Tips, Marketing Elizabeth MacLean Squarespace Websites, Website Tips, Marketing Elizabeth MacLean

Squarespace Versus Wordpress: Which is Best for Your Business in 2023?

One of the questions I get asked most is “which website builder is best?” The answer to that question is “it depends.” There are a lot of options on the market, so it really boils down to what kind of features and functionality you’re looking for, as well as your degree of comfort with the tech side of things. Both Squarespace and Wordpress offer powerful solutions, so I’ve created an infographic for comparison.

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Squarespace Websites, Website Tips, Marketing Elizabeth MacLean Squarespace Websites, Website Tips, Marketing Elizabeth MacLean

How to Automatically Update the Copyright Year on Your Website

In this post, I’ll show you how to add some code to your Squarespace website footer so that you never have to update the copyright year again. Adding this line of html code is super easy, so don’t be afraid to try it — even if you’ve never added code to your Squarespace site before.

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A digital version of "The Art of Framing" a free customizable lead magnet for visual artists

Free Customizable Lead Magnet for Visual Artists: Framing Guide

Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.

  • Drag and drop images of your own work into the document;

  • Modify the color palette with your brand colors;

  • Edit the text as desired.

Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!

D O W N L O A D  ➢

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Welcome! I’m Dr. Elizabeth MacLean.

I’m a media and communications consultant, art director/designer and educator who helps visual artists and creatives launch and grow their online presence through custom Squarespace services, training and writing. I built my consulting business by helping my creative entrepreneur clients shine online - without the overwhelm.

When I’m I'm not working, I’m dedicated to my own creative projects, and to being a dog-mom to my 10-year old rescue pup. I live in San Miguel de Allende, Mexico, and Austin, USA, and am originally from Venezuela.

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