This archive contains writing that reflects an earlier phase of my work focused on practical guidance. Today, I apply these principles through private collaborations with artists and independent practitioners who want their work presented with clarity and intention.
Track Your Art's Online Presence: Smart Google Alert Tips for Creatives
As a creative, your work is your fingerprint. Whether you’re a visual artist, illustrator, author, or pattern designer, what you create sets you apart. But, protecting your brand and intellectual property can feel like a major task. Fortunately, there’s a simple, free tool that can help you keep an eye on things: Google Alerts. Here’s how to set it up step-by-step.
Free Customizable Lead Magnet for Visual Artists: Framing Guide
Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.
Drag and drop images of your own work into the document;
Modify the color palette with your brand colors;
Edit the text as desired.
Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!
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Welcome! I’m Dr. Elizabeth MacLean.
I’m a media and communications consultant, art director/designer and educator who helps visual artists and creatives launch and grow their online presence through custom Squarespace services, training and writing. I built my consulting business by helping my creative entrepreneur clients shine online - without the overwhelm.
When I’m I'm not working, I’m dedicated to my own creative projects, and to being a dog-mom to my 10-year old rescue pup. I live in San Miguel de Allende, Mexico, and Austin, USA, and am originally from Venezuela.
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