The Evolving Artist

Ideas for artists building a professional online presence as their practice grows.

art practice + career evolution + online presence + presentation

Popular Posts

Getting Started, Marketing Elizabeth MacLean Getting Started, Marketing Elizabeth MacLean

Track Your Art's Online Presence: Smart Google Alert Tips for Creatives

As a creative, your work is your fingerprint. Whether you’re a visual artist, illustrator, author, or pattern designer, what you create sets you apart. But, protecting your brand and intellectual property can feel like a major task. Fortunately, there’s a simple, free tool that can help you keep an eye on things: Google Alerts. Here’s how to set it up step-by-step.

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Squarespace Elizabeth MacLean Squarespace Elizabeth MacLean

Streamline Your Creative Business: Effortlessly Add Teaching and Coaching with Acuity Scheduling

As artists and creatives, most of us are on the lookout for ways to grow our careers and share our passion with others. Many of us have considered offering services like workshops, classes, or consultations but the idea of managing all the administrative tasks that come with implementing these offerings can be overwhelming. Especially if you'd rather spend your time creating. In this post I’ll describe a tool that can be an absolute game-changer for your creative business: Acuity Scheduling. It's designed to work seamlessly with Squarespace websites, and it can help you introduce new services without drowning in administrative work.

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Marketing Elizabeth MacLean Marketing Elizabeth MacLean

Navigating the Shifting Landscape of Print-on-Demand: A Call for Independent Choices

In a rapidly changing print-on-demand (POD) industry, artists face significant challenges, especially when partnering with venture-backed companies that prioritize profits over fair compensation.

In a recent article by the founder of Fine Art America, Sean Broihier, examines the current state of the industry, emphasizing the importance of independent platforms and the need for artists to take control of their sales channels. This post builds on a previous post I published about online marketplaces for art.

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How to Make a Page Private and Password Protected in Squarespace 7.1 (Step-by-Step Tutorial)

Looking to make a page private and password-protected on your Squarespace 7.1 website? This blog post and step-by-step video tutorial shows you exactly how to secure any page on your site with a password, giving you complete control over who can view your content. Perfect for beginners, this easy-to-follow tutorial will help you protect sensitive information or exclusive content.

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Website Tips, Getting Started Elizabeth MacLean Website Tips, Getting Started Elizabeth MacLean

Why Selling Art Online is More Viable Than Ever—Strategies for Today's Market

In an art world where the internet has become increasingly essential, selling art online is no longer a side option; it’s the main event. The art market has steadily shifted to embrace online platforms. With the lessons learned from recent reports, if you're still relying primarily on in-person sales or hesitating to put your work online, now is the time to reconsider. In this post, we'll review why and how you can prioritize online sales in today's art market.

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Examples and Case Studies Elizabeth MacLean Examples and Case Studies Elizabeth MacLean

Custom Squarespace Site for New York-Based Fine Art Photographer

In the world of fine art photography, presenting a portfolio that truly reflects the essence of the artist’s work is paramount. When Allan Baillie, a renowned fine art photographer based in New York and San Miguel de Allende, approached me for a custom Squarespace site, he sought more than just a digital platform. He needed a website that could encapsulate the sublime beauty of his black and white botanical photographs while paving the way for new projects and opportunities. This case study delves into how we achieved this through a bespoke Squarespace design that elegantly showcases Allan’s unique artistic vision.

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Website Tips, Website Copy Elizabeth MacLean Website Tips, Website Copy Elizabeth MacLean

Return Policy for Original Art: Four Approaches (Plus Free Templates)

Creating a return policy for original art is an essential part of running your art business online. It sets clear expectations for buyers and builds trust, which can significantly affect your sales. In this post, we'll explore four different return policy approaches you can use for your art. Plus, you can also download a free template pack to tailor these policies to your business.

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Marketing Elizabeth MacLean Marketing Elizabeth MacLean

Boost Your Art Exhibition’s Success with This 3-Month Promotion Planning Roadmap

Congratulations on your upcoming exhibition! If you're pondering the best way to navigate the intricate world of event communications and promotion without delving into paid advertising, you're in the right place. This blog post unveils a 3-month timeline, essentially your roadmap, to guide you through the intricacies of planning communication and promotion for your exhibition.

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Squarespace Elizabeth MacLean Squarespace Elizabeth MacLean

Auto-publish Squarespace blog posts on Pinterest and grow your audience effortlessly

Blogging is a great way to share your ideas and expertise with the world, and with the help of social media, you can reach even more people. Pinterest is a popular visual search engine that can help you grow your blog's audience by providing a platform to showcase your content to millions of users.

In this blog post, we'll explore how to automatically publish your Squarespace blog posts to your Pinterest feed by linking your site's RSS feed.

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A digital version of "The Art of Framing" a free customizable lead magnet for visual artists

Free Customizable Lead Magnet for Visual Artists: Framing Guide

Build your email list with this pre-written, beautifully designed 14-page editable Canva template. Give your fans and art collectors a framing guide, with expert recommendations and resources. Customize as much or as little as you want.

  • Drag and drop images of your own work into the document;

  • Modify the color palette with your brand colors;

  • Edit the text as desired.

Or, simply personalize the guide by adding your name and contact information. It’s all ready to go, so it really is THAT easy!

D O W N L O A D  ➢