Work With Me
Strategic Positioning for Established Practices
I work with artists and coaches at inflection points—when the gap between the caliber of your work and how you're perceived online has become impossible to ignore.
This isn't about templates or quick fixes. It's about repositioning how galleries, publishers, consultants, and clients perceive your legitimacy before they ever read a word.
One recent client, a fine art photographer, came to me needing his digital presence to support his goal of attracting a publisher. After repositioning his site to speak to publishers, art consultants, and collectors—within months: publishing contract secured, multiple exhibitions, significant international sales through art consultants.
That's the difference between execution and strategy.
Your talent creates the work. My job is to ensure the right people perceive its caliber before they ever meet you."
I take on 8-10 projects annually. If you're ready to invest in professional credibility, let's talk.
Signature Package
For artists and coaches ready to be taken seriously at the institutional level.
Every project is uniquely designed for your practice, but begins with the same strategic foundation:
Strategic Foundation:
— Positioning Session — Who needs to perceive you differently, and what they need to believe about your work
— Brand Identity Development — Visual language that signals your caliber
— Website Copywriting — Messaging crafted for your specific audiences
— Squarespace Website — 6-8 pages, fully responsive, SEO-optimized, mobile-refined
— Social Graphics Suite — Cohesive presence across platforms
— Business Materials — Business cards, email signatures, PDFs, and templates as needed
— First-year Squarespace subscription (20% discount through Circle membership - $180 value)
Specialized Work (tailored to your practice):
For Artists:
Portfolio curation and sequencing, professional image color correction and optimization, digital lookbooks or presentation PDFs, exhibition and gallery materials, artist statement and bio refinement.
For Coaches:
Business systems integration (scheduling, payment processing), lead magnet and opt-in design, automated email welcome sequences, sales page copywriting and optimization, service tier positioning and clarity.
Investment: $8,500–$11,000
Most projects fall in the $9,000-$10,500 range depending on scope and specialized needs.
Payment plans available: 50% to begin, 50% at launch.
Timeline: 6-8 weeks from strategy through launch
Current availability: April 2026
Website Refresh
For established practices with existing brand identity who need a redesign.
When This Makes Sense:
You already have:
— Clear brand identity (logo, colors, fonts established)
— Strong messaging and copy
— Well-curated portfolio or service descriptions
You need:
— More sophisticated visual presentation
— Better layout and navigation
— Modern, mobile-optimized platform
— Technical performance improvements
What's Included:
— Visual redesign on Squarespace
— Layout and user experience optimization
— Portfolio/gallery configuration
— Content migration (from existing site to new Squarespace build)
— Technical optimization (site speed, mobile responsiveness)
— Basic SEO setup (meta descriptions, image optimization, site structure)
— Launch support and training
What's Not Included:
Strategic positioning, brand identity development, copywriting, or complex integrations such as e-commerce or booking systems. These services can be added separately for an additional fee or are included in the Signature Package.
Investment: $5,500–$7,000
Timeline: 3-4 weeks
Note: This service is best suited for artists and coaches with established brand systems who need execution, not strategy. If you're unsure which service fits your needs, schedule a strategy call and I'll help you decide.
Week 1-2: Strategy & Discovery
We begin with a deep-dive positioning session. I research your field, your competitors, and your audiences. We clarify exactly how you should be perceived and by whom.
Week 2-3: Brand & Copy Development
I develop your visual identity and craft messaging that speaks to galleries, collectors, consultants, or clients—whoever needs to take you seriously. You review and we refine.
Week 4-6: Design & Build
I design your site with the same attention I'd give a museum exhibition catalog. Clean, sophisticated, focused on your work—not on trends.
Week 6-8: Refinement & Launch
You review, we refine details, I optimize everything technically, and we launch. You receive training on managing your site and any integrated systems.
After Launch
30 days of technical support included. Optional ongoing support available.
How We Work Together
Recent Project: Fine Art Photographer
The Challenge:
Allan Baillie, a fine art photographer with a decades-long practice, wanted to attract a publisher for a book of his botanical work. His existing online presence didn't reflect the caliber or cohesion of his body of work. He definitely had the artistic merit—he needed the professional infrastructure to support that goal.
The Approach:
I designed his site to serve three distinct audiences: publishers evaluating his work, art consultants sourcing for institutional clients, and serious collectors. The visual system drew from fine art printing traditions—restrained layouts, archival tones, classical typography.
To support his publishing goal, I created a digital flip book presenting the botanical series as a unified project.
The Results:
— Publishing contract secured with UK publisher (book releasing Fall 2026)
— Multiple exhibitions since launch
— Print sales through art consultants in Europe and the United States.
The site didn't create these opportunities—Allan's decades of artistic practice did. But it created the professional credibility infrastructure that allowed publishers, consultants, and collectors to immediately recognize the seriousness of his work.
What People Are Saying
“Before working with Elizabeth, my website was a costly, hidden corner of the internet. I needed a fresh start but worried about costs and finding someone who understood an artist's needs. I've now landed major clients, received countless compliments, and got an invitation to exhibit in Europe. “
ALLAN BAILLIE Fine Art Photographer, Allan Baillie Photography
"After interviewing five other designers, I knew Elizabeth was the one—she understood the importance of personal connection and made that come to life on the page. Since launching, I've received non-stop comments on how perfectly the site reflects who I am. I walked away with not just a great website, but the renewed confidence to run a successful business."
DONNA RUGGIEROCareer Coach, Donna Ruggiero Coaching
"I initially looked at platforms like Fiverr where prices were lower, but there was no comparison when it came to the quality of the result. I received exceptional value for the money I invested. Elizabeth had an immediate grasp of what I wanted to do and an unhurried approach to making sure every single box was ticked. My site captures my essence perfectly, and I am complimented on it regularly!"
TARA NAZERALILife Coach, Lexian Life Coaching
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My process is designed for established practices—typically 5+ years of serious work with paying clients or collectors. If you're earlier in your journey, I'm happy to refer you to excellent designers who specialize in emerging practices.
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You're not paying for a website template. You're investing in strategic repositioning backed by a PhD in Media and Communication, 10+ years of experience, and a track record of clients who've secured publishing deals, exhibitions, and institutional representation after working with me.
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Yes. 50% to begin, 50% at launch is standard. For projects over $10K, we can discuss milestone-based payments.
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We can scope a custom engagement focused on just brand identity and copywriting, typically $4,500-$6,000.
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This is collaborative, not transactional. We work together until it's right. That said, most clients need 2-3 rounds of refinement because we establish clear direction upfront.
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Squarespace, exclusively. It's the right balance of design flexibility and ease of management for creative professionals.
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This special designation means that the designer has qualified to be a part of Squarespace’s ‘inner circle.’ As a member, I can offer clients who are new to Squarespace a 20% discount on their first payment. That’s a significant savings on a one-year plan, which in most cases can also include one year free on a new domain.
Common Questions
Still have questions? Reach out anytime.
I'm currently scheduling projects for Q2, 2026.
Strategy calls are 30-45 minutes. We'll discuss your goals, where you're positioned now, and where you need to be perceived. I'll let you know honestly if I think we're a good fit.
If we are, I'll send a detailed proposal within 3 business days.
Ready to Begin?
Not sure if this is right for you?
Get in touch and provide a link to your current site (if you have one) and a brief description of what you're looking to accomplish. I'll let you know if I think this is a fit or point you toward better resources.