Create a Strong and Memorable Visual Identity

The “Mini Branding Package” is for those who want to…

  • Make a Strong First Impression

    Launch your brand with confidence, knowing your visual identity aligns with your unique vision and resonates with your target audience.

  • Stand Out from the Crowd

    Differentiate yourself in a crowded market with a distinctive, cohesive brand that tells your story and captivates your ideal clients.

  • Invest in Long-Term Success

    Build a solid foundation for your future with a visual identity that is both timeless and flexible, enabling you to adapt and grow with changing trends and needs.

Let’s create a visual identity that…

  • Captures Your Unique Essence: I take the time to understand your personality, values, and goals to design a visual identity that truly reflects who you are.

  • Resonates with Your Ideal Audience: My strategic approach ensures your visual identity connects with the people you want to reach, fostering lasting relationships and driving engagement.

  • Transcends Trends: I focus on timeless, modern design that won’t go out of style, providing you with a visual identity that remains relevant and impactful for years to come.

  • Supports Your Growth: Your visual identity will be crafted to evolve with your business, supporting your journey as you expand and innovate.

  • Distinguishes You in the Market: By standing out with a memorable, cohesive visual identity, you’ll set yourself apart from competitors and make a mark in your industry.

Mini Branding Package

My mini branding package provides everything you need to establish a cohesive, memorable brand:

✦ Mood Board: A moodboard sets the creative direction for your visual identity, blending imagery, colors, and styles to guide the entire branding process.

✦ Logo Design, Logo Variation and Submark: A custom logo that embodies your brand's essence and leaves a lasting impression. Logo/wordmark files will be provided in jpg, png, tiff and svg formats.

✦ Color Palette: Thoughtfully curated colors to convey your brand's personality and appeal to your target audience.

✦ Typography Selection: Typography that reflects your brand's style and communicates your message clearly.

✦ Imagery Style: Visual assets that resonate with your audience and reinforce your brand story.

✦ Brand Icons and/or Graphics: Custom-designed elements to enhance your brand's visual identity across digital and print mediums.

✦ Social Media Launch Graphics: Social media launch graphics help you make a striking first impression online, ensuring a cohesive and impactful brand presence across platforms.

✦ Brand Guide PDF: This document serves as a roadmap for maintaining a consistent and unified brand identity across all touch points in the future.

✦ Also includes: Discovery Call, Branding Questionnaire, two rounds of revisions.

Investment: $1,997.

Turnaround time: Usually 2 weeks.

Discount available if booked along with a Custom Squarespace Website Package.

How Does it Work?

  • Start by filling out my contact form, scheduling a discovery call, and let’s reserve time on my calendar for your project.

  • I'll send you some pre-work tasks that are easy to complete (some say they are even fun!). This helps me understand your business, your visual preferences, and identify your design objectives. Please submit the pre-work by the deadline (before your project begins) so I can dive in right away!

  • Once your project begins, I start by reviewing your pre-work and crafting a mood board. The mood board guides my design process and helps me align my work with your vision and goals.

  • By mid-week, I will present the first version of your brand concept. Using a focused approach and your pre-work, I'm confident this concept will resonate with your expectations.

  • You'll have the opportunity to request up to two revisions as part of the package. Please be specific, constructive, and prompt with your feedback. Revisions typically take one to two days. Any additional revisions will be billed at my hourly rate.

  • As we near the end of week two, your project will wrap up. I will deliver your final files, provide a detailed Brand Guide PDF and your launch graphics, so you can introduce your brand to the world!

Why Work With Me?

As a designer with a PhD in Communications and extensive experience in art direction, I've helped creative, corporate and non-profit clients both in the U.S. and abroad develop visual identities that resonate with their audience and drive results. My approach combines:

✦ Personalization: A deep understanding of your brand's goals and your audience's needs.

✦ Strategic Insight: The expertise to create visuals that work in harmony with your brand's copy and overall messaging.

✦ Timeless Aesthetics: A modern yet enduring design that transcends trends and stands the test of time.

✦ Comprehensive Approach: I also offer custom Squarespace website services that include copywriting. Request a quote when you’re ready to move forward.

“I cannot recommend Elizabeth's services highly enough. I constantly receive positive feedback. Elizabeth's method of going from project creation to completion was organized and well thought out. I am also impressed with Elizabeth's artistic intuition and unique ability to connect on a human level with clients. I couldn't be happier.”

— Nicole Jeffords, Author & Visual Artist

 Explore Past Projects

View a range of design projects completed on behalf of clients like yourself. I’ve collaborated with artists in the fine art industry, as well as illustrators, photographers, author-illustrators, designers, coaches and retail brands.

My overall aesthetic is clean and modern, but I am obsessed with bringing out the best in my client’s aesthetic, and unique value proposition to create something that is truly unique to them.

V I E W  P O R T F O L I O ➢

Is This Service Right For You?

The visual identity package a great fit for creative entrepreneurs; especially those in the arts, culture, and creative industries who are ready to take their brand to the next level.

Whether you’re starting a new business or rebranding an existing one, the visual identity services could be the perfect match for you.

Book a consultation today to discuss your vision and see how we can bring it to life together. Let’s create a visual identity that helps your business stand out and thrive.

G E T   S T A R T E D   T O D A Y ➢

FAQs

  • I primarily work with artists, creative entrepreneurs, small-to-midsize businesses, women-led companies, and businesses owned or led by BiPOC. If you don’t see your business type listed, let’s chat, and see if we’re a good fit!

  • Our package includes everything you need to establish a strong visual identity: custom logo design, color palette, type/font choices, imagery style, and brand icons and graphics. You will receive deliverables suitable for both digital and print use.

  • My typical turnaround time is between 2 to 4 weeks. This allows me to carefully research and craft a visual identity that beautifully aligns with your brand and goals.

  • With a PhD in Communications, extensive experience in art direction, and a background in graphic design, I bring a holistic approach to your project. I treat your creative business as my own, and consider marketing research, digital strategy, and more, as I am working on developing your unique visual identity.

  • I start with a consultation and a brand questionnaire to understand your personality, goals, and target audience. From there, I dive into research to develop a comprehensive strategy and design that best represents you. I collaborate with you throughout the process to ensure your vision is brought to life.

  • Yes! I collect a non-refundable retainer of 25% to reserve time on my schedule for your project. That fee is applied to your overall project cost.

    I’ll collect another 25% a day before the agreed-upon project start date, and the remaining 50% upon completion of the project. The balance must be paid in full before the final work is delivered.

  • My availability varies throughout the year, but I typically book a few weeks in advance. This is to ensure you will have plenty of time to complete the pre-work for your project.

    Once you select a date, sign the contract, and pay the deposit, you're officially on the schedule. Always feel free to inquire about my current availability.

  • The design process is a collaboration, so your input is essential to the success of your visual identity. I'll be in touch regularly and ask for regular feedback to ensure you are happy with the end result. If your availability is limited, please let me know in advance, so I can take that into account when I schedule your work.

  • No problem! Additional revisions are billed at my hourly rate - $175/hour.

  • Most communication will be done via email, but once the design is underway and we are working on revisions, we will communicate via MarkUp.io, which makes it easy to collaborate on visual projects. I’ll provide instructions on how to use the tool before we get started (It’s easy!).

  • Once I have received your final payment, I’ll share your site’s branding/design files in JPG, PNG, and SVG files. Please let me know if you need anything else.

    You will also receive a branding guide for future reference.

  • To begin, book a consultation with me. During the consultation, we will discuss your vision and objectives to ensure my company is a good fit for your project.