Squarespace Site and Branding for South Florida Holistic Health & Wellness Coach

I want to help women who are focused on making incremental, sustainable changes in their daily habits so they can get out there and live their absolute best life." This is how my client, Paula Koernig, described the motivation for her coaching business. When she signed on to work with me, she mentioned that she had a blog in the past, but she just couldn't get it to 'feel right.'

This time around, she wanted a website that would also allow her to focus on her one-on-one coaching services. She had beautiful images ready, and we talked about how she wanted her site visitors to feel when they arrived on her page. We landed on "inspired' and 'excited' about achieving a more balanced, joyful life.

For all these reasons, we selected rich, lush colors such as terra-cotta and blush for the site color palette. These colors reflect the tropical surroundings of her South Florida location.

Based on our exchanges, I developed the site content and copy to make sure that it would resonate with her ideal clients, and, together, we reviewed the way she presented her intended to ensure clarity and consistency.

We also developed two lead magnets for her site. The first was a collection of digital wallpapers to keep her clients motivated on the go. The second was a downloadable 7-day wellness challenge to encourage her blog readers to jump-start their wellness journey.

Bringing all these elements together has helped Paula achieve a unique, vibrant, vibe on her website.

Brand Identity
Custom Squarespace Website
Website Copy
Newsletter Template Design
Auto-Responder Email
Launch Campaign Graphics
Lead Magnet Design