The Artist Website Lab
How to build a portfolio website from scratch.
A comprehensive program for planning, building and launching your portfolio website in Squarespace 7.1. The Artist Website Lab not only shows you exactly how to build your digital course, from A to Z — but how to set it up for success with strategies designed to bring visitors to your digital ‘door.’ Ditch the overwhelm, and build the creative business you desire, on your OWN terms. Even if you’ve never built a site before.
The Artist Website Lab takes a step-by-step, “learn by doing” approach to building a portfolio website in Squarespace 7.1, so that you can watch the video instruction and implement what you're learning as you go, in as little as up to 3 days, or on your own timeline.
This course is a good fit for you if you…
✔︎ are finding it very difficult to stay motivated in an industry that is currently grappling with the rise of AI art.
✔︎ have become discouraged by the new marketing models on third-party marketplaces and increased fees.
✔︎ are done playing the ‘numbers’ game, juggling social media algorythms.
✔︎ are tired of relying on unpredictable income streams and competing in overly saturated spaces.
✔︎ are wondering if print-on-demand POD is even worth getting into based on average profit margins.
✔︎ are outraged at the prospect of paying brands for the ‘opportunity’ to showcase your work on their platform.
✔︎ do not want to have to rely on expensive contractors in order to make changes or updates to your site.
✔︎ are done trying to keep up with technical maintenance, conflicting plugin issues and other tech nightmares.
✔︎ have attempted to build a website on your own, but are frustrated by the amount of conflicting advice online.
✔︎ have created an account on a website builder, only to find out how confusing everything was once you got started.
✔︎ have promised yourself you’d come back to building your website one day, “when you have more time.”
✔︎ are done waiting for a ‘metaphorical door’ to open so you can decide where to take your creative business next!
You’re not alone, and you’re in the right place!
Your online portfolio carries unlimited value for your business.
It’s possible to the execution right, even if you’ve never done this kind of thing before.
By the end of this program you will have:
Established a goal for your website that is consistent with your business goals.
Increased clarity around your target audience, dream customers and/or collectors.
Considered focusing on a niche market for your work.
Developed and implemented a basic SEO strategy for your site.
Created a sitemap for your website based on your website goal(s).
Strategically curated the visual imagery for your site.
More Importantly…
You will have built and launched a portfolio website that helps you expand the visibility of your work, that attracts the right visitors, and primes your audience for sales. And, you will have gained the confidence to easily update your site on your own going forward.
“The Artist Website Lab is Brilliant.”
“As an artist, I notice websites of other creatives. My former website, created years ago with software Mac no longer supports, was hard to update and not mobile-friendly, so I started hunting for ways to build a new one — easily.
The Artist Website Lab course is brilliant. It's flexible. You can go at your own pace. It's easy to follow, and it's understandable. You can choose the overall style, web fonts, and color palette, which was very important to me. It's also easy to go back later and remind yourself how to do things. And, with Squarespace, one can be sure that the site is secure. If you are looking for a great way to build your website, I heartily recommend this course.”
Pat Barton, Visual Artist, Designer, and Fine Art Printmaker
“This course taught me so many tips and tricks that made rebuilding my website from scratch a lot easier. From narrowing down goals, focusing on my ideal customer to understanding categories and SEO. This course helped me revamp my entire online presence, finally open up my online shop and gain confidence in my ability to sell my work and update my site with ease.”
Anastasia Parmson, Visual Artist